Business Portfolios
Asmara Holdings Group

Asmara Holdings with it’s Corporate Office in Dubai, United Arab Emirates has operations in more than 20 international locations in manufacturing, sourcing, wholesaling, retailing, farming, hospitality and other services.

Asmara Holdings Group

Trading & Distribution

The group’s inaugural and predominant venture is encompassed within the realm of general trading, specifically in the commodities and fast-moving consumer goods (FMCG) sectors.

Meanwhile, the FMCG wing of the organization offers an array of diverse products, including but not limited to packaged and canned foodstuffs, fresh fruits and vegetables, frozen goods, pet food, and various home and personal care items. In addition to these, the group also possesses distribution centers and enterprises involved in the trade of electronics, electrical materials, appliances, utensils, construction materials, and related goods.

Operating across an extensive International expanse, the group’s activities in the commodities sphere span a wide range of goods, such as sugar, wheat (including wheat flour), rice, corn(including corn flour), milk powder, edible oil and coffee, among others.

Asmara Holdings Group


The group boasts a robust presence in Angola’s retail landscape through its thriving hypermarket chains operating under the well-established Africana Discount brand. With two fully operational hypermarkets and plans for three more by the end of 2025, the concept has taken root and is growing at an impressive pace.

We are proud to have secured the prestigious tender for the privatisation of Angola’s largest supermarket and hypermarket chain, KERO. As a result, we have created employment opportunities for approximately 3000 individuals, contributing to the upliftment of the community’s economic situation.

As producers, we are committed to shortening the link between production and consumption, and we lead by example. With 12 stores averaging 6000 square metres of sales area, eight of which are located in the bustling province of Luanda and four in Benguela, Huela, and Wambo, we set the standard for others to follow.

The group’s ambitious plan is to expand its hypermarket and supermarket chains to other African markets where it operates in different areas, paving the way for growth and prosperity.

Asmara Holdings Group


Over the last decades, the group has undergone a transformation by expanding and diversifying into manufacturing, with impressive results. With a staggering investment of USD 500 billion, the group now boasts a range of factories in Angola, producing an array of leading Food & Beverage Products, Paper & Pulp Products, Hygiene Products, Home Care, and Personal Care Products.

While these factories have been around for some time, the group has taken a bold step by launching a modern washing powder factory in Angola, the first of its kind in the country, with an investment of USD 70 million. Commissioned in the second quarter of 2021, this state-of-the-art facility is set to revolutionize the market. 

As part of its long-term strategic plan, the group has expanded its manufacturing capabilities beyond Angola by launching a Baby Diaper and Tissue manufacturing unit in Congo in 2022, marking the beginning of a new era. Building on this success, the group plans to replicate this model by establishing manufacturing units in other markets.

With investments in the range of hundreds of millions of dollars, the group is currently in the final planning stages for new factories in Angola, Zambia, Ivory Coast, Sierra Leon & Ethiopia. These facilities are set to spearhead innovation, growth, and development, laying the foundation for a brighter future.

Asmara Holdings Group


With decades of experience in the hospitality industry, the group has become a renowned name in the field. As one of the pioneers in the hotels & hospitality industry, Asmara Holdings Group started with a 4-star hotel that continues to be a favorite among business and leisure guests in the country. Buoyed by its initial success, the group has since opened and is operating two more hotels.

The crowning jewel of the group’s hospitality portfolio is a five (5)-star hotel constructed by the in-house elite engineering team of the Group. 

Offering unrivaled facilities, this hotel has become a prime destination for high-level government and business functions since its inauguration in 2017.

Not one to rest on its laurels, the group has ongoing hotel construction plans in Soyo and Cabinda provinces of Angola, where it has secured lands. In Zambia, the construction of a hotel, shopping & entertainment complex with a theme park has already started, with an expected opening in 2024. 

With an unwavering commitment to excellence, the group is setting new standards in the hospitality industry, paving the way for a brighter future.

Asmara Holdings Group

Real Estate

Asmara Holdings is not only limited to the African real estate market, but is also expanding its reach to other regions. Currently, we are making strides in the UAE and GCC markets. With a focus on delivering high-quality and innovative projects, we aim to become one of the world’s most valuable, innovative, and admired companies in the real estate industry. Our commitment to design excellence, build quality, and timely delivery is evident in all our projects, from properties to shopping malls & retail, and hospitality & leisure.

We take pride in creating unique design aesthetics for each of our properties, offering an aspirational lifestyle of our discerning clientele. Our expert team of community managers ensures that our properties remain well-maintained and continue to provide a high-quality living experience.

Driven by our mission to become one of the world’s most valuable, innovative, and admired companies, we are continually sharpening our strategies to stay ahead of the curve. Our robust investment portfolio includes ongoing and upcoming projects in major cities across Africa and Middle East, as we strive to create new benchmarks for the real estate industry.

Asmara Holdings Group


As a major player in the construction industry, the group has invested heavily in several high-profile projects across the UAE and Africa. Boasting a team of highly qualified engineers, the group has been instrumental in developing some of the most impressive facilities for its businesses.

Currently, the group is making significant progress on a complex in Lusaka, the capital of Zambia, Ethiopia, Eretria, which is set to feature a luxurious 5-star hotel, a sprawling shopping mall, breathtaking residential options, an exciting theme park, and top-of-theline office buildings. With a strong focus on luxury and innovation, this development promises to be a true standout in the region.

Furthermore, the group has also completed several state-of-the-art hotels under its real estate and construction division, showcasing its expertise and commitment to excellence. Looking ahead, the group has already initiated investment negotiations for similar projects in Nairobi and Mombasa, Kenya, which are expected to generate significant buzz in the industry upon completion.



Not content to rest on its laurels, the group has also made substantial investments in Luanda, Soyo, and Cabinda, Angola, with construction currently underway on several hotel, office building, and manufacturing projects. With a keen eye for detail and a passion for quality, Asmara Holdings Group is poised to continue its impressive growth and expansion in the coming years.

Asmara Holdings Group

Ship Chandelling

Asmara Holdings Group has been a trusted and reliable partner for Oil & Gas companies in Angola for nearly two decades. Our shipchandling and catering services for offshore vessels have garnered a solid reputation in the industry, and we continue to be the supplier of choice for many companies in the region.

Our company has proudly served hundreds of vessels, providing them with topquality food and supplies, which has led to our exceptional customer retention. As a result, we have diversified our business by branching out into the shipping industry. This new venture has enabled us to expand our reach and diversify our offerings, ensuring that we remain a strong player in the industry.

Furthermore, our facility management wing manages and operates staff camps and accommodations for companies operating in the oil and gas sectors. We understand that our clients’ satisfaction is crucial to our success, and we go above and beyond to meet their needs and exceed their expectations.


As part of our commitment to growth, we have expanded our business into Mozambique and continue to explore new opportunities to expand our services further. At Asmara Holdings Group, we are dedicated to providing exceptional services to our clients, and we are confident in our ability to deliver high-quality services across various industries. Join us today and experience our unwavering commitment to excellence.

Asmara Holdings Group

Pharma and Medical

Asmara Holdings is a dynamic and innovative company at the forefront of pharmaceutical trading in the East Africa region. As a key player in the industry, we are committed to promoting public health and wellbeing by ensuring the availability and accessibility of essential medicines, vaccines, and other healthcare products.

Our commitment to promoting sustainable development is reflected in the impact that our activities have had on East African society. Through our work, we have helped to reduce morbidity and mortality rates, improve the quality of life, and promote economic growth. We have created employment opportunities, supported local communities, and contributed to the development of the region’s healthcare infrastructure.


We are driven by a vision of a future where access to essential medicines and healthcare products is a reality for all. We are committed to pursuing this vision through our work and look forward to continuing to make a difference in the East Africa region and beyond.

Asmara Holdings Group


Asmara Holdings is a leader in Chemicals and Allied Industry, known for its exceptional knowledge in creating and providing advanced, cost-effective solutions. We always strive to be innovative and create customized products that suit the needs of every sector in the chemical industry.

This brings extra benefits for our valued customers. Supported by a skilled technical team and working closely with experienced formulators and suppliers, we always work hard to exceed what our customers expect. We provide a wide range of high-quality solutions that perform well.

We pride ourselves on providing unrivalled services that effectively translate your requirements into competitive advantages within the Chemical industry. Our extensive product line encompasses a wide range of offerings, covering lubricant additives, the paints and coatings industry, high-quality rubbers, innovative polymers, the cosmetics industry and cutting-edge construction chemicals. With a spectrum spanning from food and pharmaceuticals to personal care.

Asmara Holdings delivers diverse solutions and raw materials, whilst complying with industrial specifications. Our extensive and resilient resources and advanced technological database optimizes the dependability, effectiveness, and longevity of the final products for our customers.

Asmara Holdings Group

Oil & Gas

We specializes in providing chemicals for oil and gas fields, developed to meet our customers’ unique needs. We provide everything from speciality chemicals and custom blending to chemical performance monitoring that allows us to provide our customers with innovative and cost-effective solutions. At Asmara Holdings, we supply and manage chemical applications and services in crude oil and natural gas production, drilling, stimulation, enhanced oil recovery, water disposal, produced water and flow back water reclamation, pipeline gathering/transmission systems, and gas processing.

Asmara Holdings has decades of experience in the oil and gas industry helping companies with their water and wastewater treatment needs. We are a leader when it comes to water and wastewater treatment chemicals, performance chemicals, systems and equipment for the oil and gas industry. We partner with companies to help improve efficiency, maintain compliance and reduce their operating costs.